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Creating Stand Downs within ESPs

You can issue a “stand down” request to Checkmate directly from your flows. This allows you to exclude low-intent segments or customers already active in your automations, so they aren’t double-targeted. When a request is sent, Checkmate will pause emails to those customers for the period of time you specify.   Not sure which flows should use stand downs without hurting conversions? Schedule a call with us and we’ll help map it out.


Option 1: We do everything for you (Klaviyo only)

Shoot us an email and sit tight — we’ve got it from here!

Once you’ve set up your Klaviyo integration with us, we’ll take care of optimizing our flows to defer to your existing campaigns and make any necessary adjustments on our end. Rest assured, we will never modify your active Flows.

If we need anything else from you, we’ll reach out with clear instructions.


Option 2: Do it yourself

The following steps outline setting up stand downs with Klaviyo, however most ESPs should have similar functionality. Please consult your ESP representative if you're having trouble.

In simple terms, you'll create a "webhook" step in your marketing automation that sends the email of the user you want Checkmate to stand-down to Checkmate servers.

First, navigate to the Flow Editor by clicking “Flows” in the Klaviyo sidebar and selecting the name of the flow you want to exclude users from.

Add a “Webhook” block at the point in the flow where you want to issue the stand down (typically near the start of the flow).

Go to the "Webhook Details" section, set the following fields:

Webhook Name: Checkmate Stand Down

Destination URL: https://joincheckmate.com/api/webhook/stand-down?accountId=[storename].myshopify.com

Example:  https://joincheckmate.com/api/webhook/stand-down?accountId=test-store.myshopify.com

Data / Content of Webhook
Note: The `` is a function provided by your ESP to insert the user's email. It may be different, so be sure to check your appropriate documentation.

{
  "email": ""
  "standDownDuration": "24hr"
}

 

Full Example:

Webhook Method: POST
URL: https://joincheckmate.com/api/webhook/stand-down?accountId=test-store.myshopify.com

Data:

{
  "email": ""
  "standDownDuration": "72hr"
}

 

Recommended durations:

  • Welcome Flow
    • 72 hour stand down for people added to CRM via website
  • Cart Abandonment
    • 24hr stand down for emails sent
  • Checkout Abandonment
    • 24hr stand down for emails sent
Note: You can adjust both the value and the unit. For example “24 hours” can be changed to → “15 minutes” / “12 hours” / “3 days” / “2 weeks”. The maximum stand down duration is 1 year.