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Creating Stand Downs within Klaviyo

You can issue a “stand down” request to Checkmate directly from your Klaviyo Flows. This allows you to exclude low-intent segments or customers already active in your automations, so they aren’t double-targeted. When a request is sent, Checkmate will pause emails to those customers for the period of time you specify.   Not sure which flows should use stand downs without hurting conversions? Schedule a call with us and we’ll help map it out.


Option 1: We do everything for you 

Shoot us an email and sit tight — we’ve got it from here!

Once you’ve set up your Klaviyo integration with us, we’ll take care of optimizing our flows to defer to your existing campaigns and make any necessary adjustments on our end. Rest assured, we will never modify your active Flows.

If we need anything else from you, we’ll reach out with clear instructions.


Option 2: Do it yourself

First, navigate to the Flow Editor by clicking “Flows” in the Klaviyo sidebar and selecting the name of the flow you want to exclude users from.

Add a “Webhook” block at the point in the flow where you want to issue the stand down (typically near the start of the flow).

Go to the "Webhook Details" section, set the following fields:

Webhook Name: Checkmate Stand Down

Destination URL:  https://joincheckmate.com/api/webhook/klaviyo/stand-down?accountId=[storename].myshopify.com

Example:  https://joincheckmate.com/api/webhook/klaviyo/stand-down?accountId=test-store.myshopify.com

Headers:

Key:  X-Account-Id

Value: <YOUR_STORE_NAME>.myshopify.com

JSON body

{

  "hashedEmail": "",

  "standDownDuration": "24 hours"
}

Recommended durations:

  • Welcome: 24–72 hours
  • Cart Abandonment: 48 hours
  • Post-purchase: 7–14 days

Note: You can adjust both the value and the unit. For example “24 hours” can be changed to → “15 minutes” / “12 hours” / “3 days” / “2 weeks”. The maximum stand down duration is 1 year.