Accessing Your Dashboard
Navigate to the “Enrichment” tab under the Checkmate app in your Shopify store.
You can also follow this link - Checkmate Dashboard.
Understanding Your Dashboard - Overview
Each product has its own dashboard tab, along with a combined overview. Here’s what you’ll see:
Metrics:
Total Sales: total sales, for the filtered time period, that are Checkmate attributable
Orders: total orders, for the filtered time period, that are Checkmate attributable
AOV: Average order value of Checkmate - driven orders
Active Flows: Current number of flows using Checkmate triggers
Total Identities Resolved: The total number of customer identities Checkmate has recognized (both new and existing)
New Identities Resolved: The number of times Checkmate added a brand-new user to your CRM
Maintained Identities Resolved: The number of times Checkmate identified an existing user in your CRM who was unknown to you at the time
Enrichment Insights - Expanded
Metrics:
Total Sales: total sales, for the filtered time period, that are Checkmate attributable
- Calculated by: The sum total GMV of Checkmate attributable orders
Orders: total orders, for the filtered time period, that are Checkmate attributable
- Calculated by: The number of Checkmate attributable orders
AOV: Average order value of Checkmate - driven orders
- Calculated by: Total Sales ÷ Total Orders
Active Flows: Current number of flows using Checkmate triggers
CAC: Customer Acquisition Cost (will show as $0 if on trial)
- Calculated by: Enrichment billed amount ÷ number of enrichment orders
Open Rate: The percentage of delivered emails that were opened by recipients
- Calculated by: Number of unique opens ÷ number of delivered emails
Click Through Rate: The percentage of opened emails that had at least one link clicked
- Calculated by: Number of unique clicks ÷ number of unique opens
Order Rate: The percentage of delivered emails that resulted in a purchase
- Calculated by: Number of unique orders ÷ number of delivered emails
Total Identities Resolved: The total number of customer identities Checkmate has recognized (both new and existing).
- Calculated by: Number of new identities resolved + number of maintained identities resolved
New Identities Resolved: The number of times Checkmate added a brand-new user to your CRM
- Calculated by: Count of new users added to the brand's CRM by Checkmate
Maintained Identities Resolved: The number of times Checkmate identified an existing user in your CRM who was unknown to you at the time
- Calculated by: Count of maintained identities matched to existing CRM records
Resolving Discrepancies
If your metrics look off or you're missing events, here are a few things to check:
- Attribution window: Checkmate uses last-touch attribution unless otherwise agreed.
- Klaviyo integration: Make sure your API key is correctly configured and events are being pushed into your CRM.
- Offer code format: Only codes generated by Checkmate are tracked for CPA billing.
- Timeframe mismatch: Dashboards default to 7 days; adjust filters to compare longer trends.
Not seeing data? You may be looking at a timeframe outside of our current sync window or may need to complete setup.