Accessing Your Dashboard
Navigate to the “Targeting” tab under the Checkmate app in your Shopify store.
You can also follow this link - Checkmate Dashboard.
Understanding Your Dashboard - Overview
Each product has its own dashboard tab, along with a combined overview. Here’s what you’ll see:
Metrics:
Total Sales: total sales, for the filtered time period, that are Checkmate attributable
Orders: total orders, for the filtered time period, that are Checkmate attributable
Impressions: Number of emails opened + other non-shopify surfaces (i.e. Checkmate app, Desktop extension, SEO page, etc.)
AOV: Average order value of Checkmate - driven orders
Targeting Insights - Expanded
Metrics:
Total Sales: total sales, for the filtered time period, that are Checkmate attributable
- Calculated by: The sum total GMV of Checkmate attributable orders
Orders: total orders, for the filtered time period, that are Checkmate attributable
- Calculated by: The number of Checkmate attributable orders
Impressions: Number of emails opened + other non-shopify surfaces (i.e. Checkmate app, Desktop extension, SEO page, etc.)
AOV: Average order value of Checkmate - driven orders
- Calculated by: Total Sales ÷ Total Orders
Anonymous Shoppers Identified: The percentage of page views that are identified by the brand and Checkmate Targeting combined
Codes Generated: The number of Targeting codes generated for users
Codes Claimed: The number of codes actually used by customers
Claim Rate: Calculated as Codes Generated ÷ Codes Claimed
Resolving Discrepancies
If your metrics look off or you're missing events, here are a few things to check:
- Attribution window: Checkmate uses last-touch attribution unless otherwise agreed.
- Klaviyo integration: Make sure your API key is correctly configured and events are being pushed into your CRM.
- Offer code format: Only codes generated by Checkmate are tracked for CPA billing.
- Timeframe mismatch: Dashboards default to 7 days; adjust filters to compare longer trends.
Not seeing data? You may be looking at a timeframe outside of our current sync window or may need to complete setup.